When there is absolutely no “rel=” attribute, Google considers the link being a signal of endorsement and passes PageRank on the linked-to web site. To put it differently, “follow” back links go position credit rating (AKA “link juice”) and positively influence We

And for all those college students who perhaps couldn’t go back to — into campus, now all of their friends, who were being supporters or are in solidarity, are — in certain perception, it’s even further emboldened. But even to us, we had no idea exactly where this plan was